Leveraging of the Olympic Games on Mega-Sporting Events: A Strategic Framework for the Development of Sport

Mohammadhadi Tavakkoli^1,

¹University of Azad, Iran

Cite this paper

Mohammadhadi Tavakkoli. Leveraging of the Olympic Games on Mega-Sporting Events: A Strategic Framework for the Development of Sport. American Journal of Sports Science and Medicine. 2016; 4(2):44-56. doi: 10.12691/AJSSM-4-2-4

Abstract

Mega-sporting events can be described by their leveraging and intricacy in management and delivery. This article reviews the literature on the characteristics of such events and, drawing specific models from almost recent Olympic Games, it identifies the character and dimension of their leveraging on the host country and society. The paper finalizes that while the perspective of economic development is the driving power behind bids for hosting the Olympic Games, the heritages that pursuit their hosting are hard to measure, prone to political explanation and multifaceted. The mega-sporting events are in essence, only the catalyst for the efforts.

Keywords

Olympic Games, mega-sporting events, urban regeneration, urban development

Copyright

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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